modern living

Novacity Urban Development

historic structures innovative concepts

This is who we are

Novacity is a boutique real estate development company dedicated to transforming existing urban buildings into distinctive contemporary residences.

Guided by the philosophy “Old Buildings. New Ideas.”, the company reimagines historic structures through refined architecture, thoughtful design, and modern living standards.

Each project is carefully curated to create exceptional homes defined by prime locations, architectural character, and timeless urban living.

Tel Aviv

A vibrant Mediterranean city defined by architecture, culture, and seaside living. For Novacity, Tel Aviv offers the perfect setting for boutique urban residences shaped by heritage, design, and contemporary vision.

Tel Aviv

Hayarkon 70

Designed in 1934 by pioneering architect Zeev Rechter, this International Style building has long been part of Tel Aviv’s creative fabric. Designers, artists, diplomats and entrepreneurs lived and worked within these walls, shaping the cultural landscape of their times. Now a protected architectural landmark, HaYarkon 70 has been carefully restored to breathe new life into this iconic address and open the doors to its next chapter.

Building

Tel Aviv

Mandelstamm 15-17

The demolition and construction project in Old North, Basel, and Dizengoff involves evacuating 10 units and building 18 new units above two parking basements. It aims to preserve the area's historical character while integrating modern elements.

The design focuses on sustainability, using eco-friendly materials and energy management technologies. The new apartments will be spacious, well-lit, and feature balconies with urban views, creating a comfortable living environment that benefits residents and enhances the local community.

Tel Aviv

Mohaliver 34

A demolition and construction project in Nahalat Binyamin will replace nine units with eighteen new ones above two parking basements. The design, by Milik Harel Architects, blends modern facades with the area's historical character, ensuring harmony with Tel Aviv's streets.

The new apartments emphasize comfort, featuring open spaces, natural light, sustainability, and energy-efficient systems, making the project both luxurious and environmentally friendly.

Building
Building

Tel Aviv

Zrubavel 10

Demolition and construction project at Yarkon and Kerem Hateimanim will replace twelve residential units with twenty new ones above two parking basements. It aims to blend old and new, preserving historical values while incorporating modern design.

The new apartments will feature open spaces, natural light, and sustainable materials, providing residents with direct beach access and nearby amenities. The project seeks to revitalize the area, enhancing its appeal while maintaining its unique charm.

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modern living
modern living